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Specialized iGaming Consulting

Navigate the iGaming landscape with confidence and clarity

Serious Labs helps gaming operators thrive across all market types — regulated, emerging, and transitioning. From strategic market entry to compliance frameworks, game integrity, and operational excellence across every vertical.

15+
Years in the iGaming industry
3
Regulated market launches
10+
Jurisdictions covered
All
Gaming verticals
🃏 Poker
🎰 Casino & Slots
Sports Betting
📊 Prediction Markets
🎲 Table Games
🏇 Horse Racing

End-to-end consulting for
gaming operators worldwide

Whether you operate in a fully regulated market, an emerging jurisdiction, or are navigating the path to compliance — we have you covered.

⚖️

Regulation & Compliance

Licensing strategy, regulatory audits, and ongoing compliance management. We guide operators through every stage of the licensing process and help maintain adherence to evolving regulatory frameworks.

LicensingRegulatory auditsCompliance frameworks
🛡️

Game Integrity

Anti-cheating systems, AI-powered bot detection, collusion prevention, and fraud monitoring. We design robust integrity ecosystems that protect players and operators alike.

Anti-cheatingBot detectionCollusion prevention
🎯

Strategy & Market Entry

Market analysis, competitive intelligence, and go-to-market strategies tailored to your target jurisdictions. Product roadmaps that align with local requirements and player expectations.

Market entryProduct roadmapCompetitive analysis
🔐

KYC & Anti-Money Laundering

Design and implementation of KYC processes compliant with local and international standards. AML/CFT policies, identity verification, transaction monitoring, and due diligence procedures.

KYCAML / CFTDue diligence
🤝

Responsible Gaming

Comprehensive responsible gaming programs: deposit limits, self-exclusion mechanisms, at-risk behavior detection, staff training, and regulatory reporting frameworks.

Player protectionSelf-exclusionRisk detection
📈

Monetization & Game Economy

Revenue optimization across all verticals — rake structures, tournament design, loyalty programs, bonus economics, and margin calibration that maximizes yield while preserving a healthy player ecosystem.

Revenue optimizationLoyalty programsBonus economics

15+ years at the heart of
the iGaming industry

From historic regulated market launches to platform transformations, hands-on experience that makes the difference.

2010
PokerStars France Launch
Core team member for the launch of PokerStars on the French market — one of Europe's first regulated online poker markets under the ARJEL framework.
2013
Spanish Market Entry
Deployment of PokerStars in Spain. Adaptation to local regulatory requirements and development of market-specific launch strategies for the Iberian market.
2024
Betclic Poker Internalization
Strategic advisory for Betclic's migration to a proprietary poker platform, delivering significant revenue improvements and enhanced player experience.
2025
African Market Expansion
Developing new opportunities in emerging African gaming markets. Regulatory analysis, compliance strategy, and operator positioning across multiple jurisdictions.

From assessment to launch,
a proven methodology

Every engagement follows a rigorous framework, adapted to your specific market context and business objectives.

01

Assessment & Regulatory Analysis

Comprehensive audit of the regulatory environment, risk mapping, and identification of compliance requirements and market opportunities.

02

Strategy & Roadmap

Market positioning, detailed action plan, and implementation timeline. Prioritization of critical workstreams aligned with your business goals.

03

Implementation & Compliance

Hands-on operational support for deploying the required systems and processes — KYC, AML, responsible gaming, game integrity, and licensing.

04

Launch & Optimization

Go-live support, KPI monitoring, and continuous adjustments to maximize performance within the regulatory framework.

They trusted us

We've worked with leading operators and across key regulated and emerging markets worldwide.

🃏
PokerStars.fr
French regulated market launch (2010)
🃏
PokerStars.es
Spanish market entry (2013)
Betclic
Poker platform internalization (2024)
Markets covered
🇮🇳 India 🇵🇹 Portugal 🇧🇷 Brazil 🇲🇦 Morocco

Global reach, local expertise

We work with operators across all market types — from mature regulated frameworks to emerging jurisdictions and grey-zone transitions.

🇫🇷

France

Deep expertise in the French regulated market overseen by the ANJ. Full understanding of the legal framework, operator obligations, and ongoing regulatory evolution.

Regulated
🇪🇸

Spain

Direct experience launching in the Spanish market. Mastery of Iberian regulatory specifics and shared liquidity mechanisms across Southern European markets.

Regulated
🇵🇹

Portugal

Knowledge of the SRIJ framework and shared liquidity agreements with Spain and France. Monitoring of fiscal and regulatory developments.

Regulated
🌍

Africa

Analysis of high-growth opportunities in African gaming markets. Operator guidance on regulatory positioning, licensing pathways, and compliance strategies.

Emerging
🔄

Grey-to-Regulated Transitions

Specialized advisory for operators in unregulated or grey-zone markets seeking a compliance pathway. Risk analysis, transition roadmaps, and regulatory engagement strategy.

In transition
🌐

International Expansion

Multi-jurisdictional strategy for operators looking to scale across borders. Comparative regulatory analysis and market prioritization for all market types.

All market types

Ready to shape your
next move?

Whether you're entering a new market, optimizing your operations, or building a compliance strategy from scratch — let's talk.